Corus takes Tata name
Decision comes as part of a rebrand
- Published in News.
Evolution
Slab casting in a strip mill
Steel producer Corus has changed its name to Tata Steel Europe as part of a rebrand and said goodbye to its managing director Kirby Adams.
“The companies that compromise Tata Steel Europe have evolved over many decades from local to national to regional players,” said Adams.
“They now form part of one of the world’s top 10 steelmakers, with a wide product range, a relatively high degree of raw materials self-sufficiency and a global market reach.
“This brand migration will lead to the Tata Steel name becoming much more prominent and widely recognised across Europe,” he said.
Corus, which was formed when British Steel and Dutch firm Hoogovens merged in 1999, was bought by the Indian industrial group Tata in 2007.
The Corus forerunner, the British Steel Corporation, was created in 1967 when a number of ironworks were nationalised and privatised.
Corus’ Teesside Cast Products site has been in the public eye most recently after it was mothballed and more than 1,000 jobs were lost.
Thai company SSI said last month it intended to buy the plant for £320m.